Ethics and Professionalism Essay

The first principle, Universal Access to Information, basically stipulates that it is important to make information universally available to all. ACM believes it is important because it will have impacts on economic growth, education, and public health among other things. I would have to agree with this principle. When people have access to information it allows for growth in all areas. People can use information to expand on ideas and make advancements on others inventions and so forth. The Intellectual Property principle is in regards to making laws that will govern the right to copyrighted intellectual property. I would tend to agree with the principle though only to some degree. I feel it is important to have laws that govern intellectual property but one must realize limitations and not waste all resources and efforts in trying to completely stop software and intellectual theft. The Internet has grown too large too fast and I believe it is a waste of money and time to try to stop file sharing etc. because it will never happen. The third principle is Computer Encryption and Security. ACM believes to reach its full potential the net must be secured. This is completely correct. The Internet can be used for transactions of all sorts. Whether it is between businesses or consumers. If it is not secure and people are afraid of sending confidential information across the net like credit card numbers then it will never reach its potential. The fourth principle states that the 1st Amendment must be upheld on the Internet. ACM promotes speech and opposes censorship of the net. I do not agree with this. Freedom of speech is important everywhere including the Internet but I feel there must be a line drawn somewhere when it comes to speaking ones mind in regards to such topics as hate crimes etc. I do feel that industry will choose not to follow this principle though. Freedom of speech includes everything from opinions on sports to opinions about the holocaust. When people try to publish web pages on things such as Neo Nazism and how to create pipe bombs they are usually censored by authorities. I can not foresee this changing. Number five is in regards to Funding of Science Research. ACM is committed to pursuing funding for science research. This is definitely a good idea. This type of research leads to advancements in all kinds of different fields in life. The research can be expensive and without funding wouldn’t get done. The government should fund this as it directly affects the country’s economic and technological growth. The sixth principle is Privacy. This is definitely a principle that needs to be upheld. I feel privacy is important and if you do not have privacy on the Internet then you are essentially taking away ones individuality. It is true that there are people who abuse this privacy to commit cyber crime, but more resources must be used elsewhere to help catch these criminals. You can not be spying on the innocent and stealing their right to privacy. The seventh and last principle is Internet Governance. ACM supports and works with companies and groups that develop technical standards, set policies and influence the future of the Internet. I feel this is also a good policy as someone has to set standards for software and the Internet or big companies such as Microsoft would be able to do whatever they please including releasing bug laden software. Essentially these companies are the law makers for what is allowed and disallowed on the Internet and what constitutes good business practice for software and computer companies in general. In general all of these principles are a good idea. I do feel that most will be followed to try and control and better industry standard. The only one I think industry will not particularly accept or follow is the fourth one. I think that freedom of speech is an important thing, to some degree. I believe that total freedom of speech can be a detriment to industry. Freedom of speech means freedom to say anything whether it is politically correct or not. When people begin spreading racism or hate crime on the Internet it cannot be allowed. Industry knows this and will not buy into freedom of speech.

Bristol Biomedical Company

Bristol biomedical company came into being about ten years ago. It is a small fifty person medical device company. For years it has made sufficient revenue to fulfill the needs of the company and its employees and has also managed to make a profit. The reason for preparing a new marketing plan for the company is that the company through the hard work of its workers has invented a new x-ray machine which is both inexpensive and easy to use in a doctor’s office. Therefore a new marketing plan is being devised so as to market the product properly and also to target a vast market.Executive summary: The marketing plan for the Bristol Biomedical Company will consist basically of four steps which will guide our product and ultimately the company towards success; on the basis of these four steps a marketing plan will be developed. These four areas are Organization, Research, Creativity process, and Control. The area relating to organization will relate mainly to the establishment of m arketing goals and objectives. The research area will include the outlining of market audit, completing the completion of data and finally analyzing the audit targeting.The creativity process will deal in developing strategies and tactics and finally the control phase will deal with developing an effective control system. Our marketing plan will basically target the first two areas i. e. the organization and the research part and a little of the creativity process and we will also deal with the target market. The organizational and marketing plan will provide a base from which specific marketing goals and objective can be developed. Executive Summary: It should include research paper one material Marketing Plan:The core market objective for the marketing plan for Bristol Biomedical Device Company is for generating enough sales of x-ray machines of high premium qualities. The marketing plan consists of four areas: †¢ Target Marketing †¢ Pricing Strategy †¢ Product â₠¬ ¢ Place Target Marketing: The company must develop an action plan for introducing the x-ray machines into the markets. Within the role of markets the company must target its distribution and promotion to the best prospect groups. These prospects have following characteristics: †¢ They would be early adopters†¢ They would be heavy users †¢ They would be opinion leaders †¢ They could be reached at a low cost Geographically, Seattle is the originator of corporate successes in diverse businesses such as Starbucks, Amazon. com etc. It can be assumed that the diversity found in these successful businesses is due to the diversification of the local people. Seattle's economic circle is driven by bioinformatics and medical equipment which are trusted for premium quality. There is just one private hospital in Seattle and remaining are mostly government owned institutions.The management can use network planning techniques such as critical path scheduling. Critical path sc heduling calls for developing a master chart showing the simultaneous and sequential activities that must take place to launch the product. By estimating how much time each activity takes the management estimates the completion time for the entire project. Any delay in any activity on the critical path will cause the project to be delayed. The management of the Bristol Biomedical Company believes the theory of innovation, diffusion and consumer adoption to identify early adopters.The consumer adoption process is influenced by many factors beyond the marketers control including consumers that are private doctors and dentists and other health organizations willing to try new machines, personal influences and the characteristics of the new x-ray machine innovations. Demographically, variables such as age, income, occupation, religion, race, generation, nationality and social classes are mainly found in Seattle's population. Seattle locals are entrepreneurial, outdoorsy, rugged yet lite rate; they have a high sense of understanding.The new x-ray machine with its exclusive features such as being less economical and comprehensible enough to be used in doctors clinics. Situational Analysis: The term situational analysis â€Å"is a shorthand description for keeping track of what is going around you in a complex, dynamic environment†. Situational Analysis helps to keep in mind the uncontrollable factors while making a plan. The situational analysis is an analysis of the market and the competitive forces in terms that most influence revenues.The SWOT analysis gives statements to analysis of marketing. These generally involves analyzing the opportunities available such as customer requirements, product capabilities, cost of services and the price the market will bear to obtain the maximum self income. Several factors maybe responsible for hindrance and weakness: †¢ Social and governmental constraints. †¢ Fragmented markets †¢ Development costs being higher than expected. †¢ Competitors fight back better than expected.Bristol Biomedical Device Company can insure the success by a leading factor of its unique superior x-ray machine for example its higher quality and new features in use. Another key success factor of company is its well defined product concept prior to development where the management carefully analyzes the target market, product requirements and benefits before proceeding. Other success factors for the company are the technological and marketing synergy as Seattle is source of innovations by a scientifically oriented population, quality of execution in all stages and market attractiveness.Pricing Strategy: The main part of the marketing mix plan of the Bristol Biomedical Company Device has set a price for the first time for its success when the firm develops a new innovation and its supplying its machines to a new distributive channel or geographical area and at the time of new contract. The company considers it's product on quality and price on different levels considering its special needs that is ease and convenience. Each price that the company might charge has different impacts on its marketing obecjectives.The company wants to charge a price that covers it's cost of producing, distributing and selling the products including a good compensation for it's efforts and risks. The company should consider value pricing where they charge a relatively low price for high quality pricing and in return they gain more and more customer satisfaction. Planning should take into account costs per unit and display the projected surpluses, losses, subsidiary or contribution towards fixed costs. This information will be critical for: †¢ Pricing policy.†¢ Range of Products and services offered. †¢ Time required in achieving planned objectives. This wall all depend upon the particular circumstances of the organization. Product: Bristol Biomedical Device Company came up with an innovative new product in advanced radiological field through a new x-ray machine to satisfy want and need for medical equipments. The x-ray machine is easy to use and comes at an affordable price and occupies small space. This machine gives the fundamental services or benefits that the health professionals are buying.This x-ray machine is really an augmented product; it gives the total consumption system where the needs and wants are properly accomplished. General Electrics Medical System Division, Japanese model are the real competitors. Siemens and Toshiba are competitors in this radiological field. The Bristol Biomedical Company has no threat by its competitors as its product strategy considers through the five levels of the product. The most fundamental level is the core benefit that the customer is really buying.This x-ray machine includes additional services and benefits that distinguish the company's offer from that of competitors. Place: The Bristol Biomedical Company has a strong ma rketing plan for its fulfillment of core marketing objective that is to achieve the maximum number of sales. The increase in demand depends upon the place (marketing mix too) which includes the various activities that market demand is fulfilled, accessible, and available to target marketing. It links various marketing facilitators to supply its product efficiently it also includes the physical distribution firms and their decision making skills.Place is the distribution of the product of sale promotion, advertising, sales force, public relations, direct mail and telemarketing to reach the distribution channels and the target customers According to Corey observation in selecting and marketing channels a distributional system is an important external and internal resources such as manufacturing, research, engineering and field sales personnel and facilities. It represents as well a commitment to a set of policies and practices that constitute the long term relationship with the custom er.Determining the types of distribution channels is important because it can have a great impact on sales. The channels should be selected based on those distribution channels that can best satisfy those distribution markets. Developing a comprehensive marketing strategy will enhance the success of the x-ray machine sales. The customer demographic and Psychographic patterns along with competitive product advantages and key product features should be utilized to name the product, project a product image, advertise and package product.The sales force and the distribution channel must be selected and made aware of this product. Bibliography: †¢ Abell, D. (1980). Defining the Business: The Starting Point of Strategic Planning: Prentice-Hall. †¢ Levitt, T. (1986). The Marketing Imagination: Free Press. †¢ Pfeffer, J. , & Salancik, G. R. (1978). The External Control of Organizations: Harper & Row. †¢ Peters, T. J. , & Waterman, R. H. (1982). In Search of Excellence: H arper & Row †¢ Kotler, P. (1976) Marketing Management (3rd ed. ): Prentice-Hall . Coltheart, M. ,

Program development Essay Example | Topics and Well Written Essays - 500 words

Program development - Essay Example Delaune and Ladner (2006) averred that â€Å"community nursing uses a holistic approach that required both disease prevention and health promotion activities, including education and advocacy†. This paper aims to present to process of developing a program for health promotion and disease prevention focusing on the top three leading causes of death and chronic illness to women: heart illness, cancer and stroke over a three year period. After having identified the focus of this study and the objectives, the specific needs or health concerns of the population can be identified using social observation, interview and survey. This phase would enable the health care practitioners to identify factors that lead to higher susceptibility of women contracting the identified illnesses. The survey would include information on demographics, income, educational attainment, health records, housing condition, nutrition, and environmental indices, among other factors. The goals would identify priorities in focusing specific illnesses according to the given time frame. Since heart illness is the primary cause of deaths for women in the Untied States, the program should emphasize pertinent factors and issues relative to this disease. These factors should include causes and possible solutions, as well as needs of the community which could assist in the prevention of these illnesses. The most important aspect in this phase is setting up meetings with local authorities and health practitioners in the community level to discuss the proposed program, solicit advice, reaction, suggestions and prepare plans for the immersion phase. It is at this phase that actual observations, interview, survey, collection and collation of data, interpretation of results, and proposed recommendations would be undertaken. It is also here that findings would be reported to the committee that was originally met. Schedules for health education, promoting health care and prevention of

Heroes Essay Example | Topics and Well Written Essays - 1250 words - 1

Heroes - Essay Example Moreover, a level of discussion will also be appropriated with regards to what typically defines a hero and what does not. Finally, a discussion of the motives for this level of hero creation and the ultimate societal effects that this has on different groups will also be discussed. Firstly, with regards to the idolization and near canonization that many individuals within our society seem to be labeled with on a more and more frequent basis, one must categorize this into the ultimate need that key shareholders within the process view to exist. For instance, as was the given case with the firefighters of the September 11th terrorist attacks on the World Trade Center, the nation, the media, and the government were eager to find anyone or anything to idealize as a means of restoring a fundamental faith in the foundations of the nation; so thoroughly shaken by such a hideous act. This type of societal, governmental, and media response to a crisis and the need to quickly find heroes is not a new concept. Although many of the readings that have informed this essay helped to paint the picture for how civil servants and other non-heroes are regularly cited as heroes by the media, the fact of the matter is such a practice of placing titles on individuals merely perform ing their jobs has existed for much longer than just the few brief years since 9/11 (Welch 42). One need look no further than the Doolittle Raiders to see the primal importance that a small band of men sworn to fulfill their duty and perform missions at the behest of commanding officers in a time of war were quickly labeled as heroes in a country that desperately craved such examples at such an abysmally dark period of the United State’s engagement in World War II. What should be realized first and foremost is the fact that our society’s current definition of hero and heroism has

How Interest Rates Affect the People Essay Example | Topics and Well Written Essays - 1250 words

How Interest Rates Affect the People - Essay Example An article was presented in the media by the Austin-American Statesman which is a part of the COX Newspapers group. The title of the Article was ‘Nasty surprise may await homeowners with adjustable mortgages’ and it was written by Susan Tompur. Basically, the article discusses how rising interest rates could negatively affect homeowners who have adjustable rate mortgages. If their interest rates rise high enough, they may not be able to make payments on their mortgages which could lead to a situation of foreclosures or for them seeking cheaper housing options. While the article considers the situation in a rather simplified manner, the real connection between interest rates and the housing market is quite complex since the setting of the interest rate is dependant on several things such as the monetary policies of the government and the direction of the economy. On the other hand, the housing market itself depends strongly on supply and demand as well as the relation to mortgage interest rates or housing finance products which are created by banks or offered by other lending associations that deal with the housing market.

Who Are the Main Players in the Industry of Media and Communication Essay

Who Are the Main Players in the Industry of Media and Communication - Essay Example The government will need to be paid taxes and ensure the content of the films is acceptable according to the number of years of the content observers know as audiences. The acceptance of the government is more of a blessing for the process than a bother as it will mean smoothening of the barriers to the industry (Mathur and Mathur, 2009). For a long time, the Bollywood films were only available through videos and this limited the number of people able to obtain a copy and even that copy was easily destroyed. These days, however, the film industry has moved towards digitalization obtaining their own channels which have ensured that people across the world are able to watch as many films as possible. The films once released are placed on different internet sites where people can watch them online which are very convenient for most people (Wadley, 2013). All those ways are in addition to them being shown on cinemas on wide screens. With these strategies being placed, they have ensured that their distribution and consumption has expanded and continues to do so. In as far as production is concerned, actors and actresses have been joining the industry day and night which would explain the high number of Indian movies which are even more than the American ones. The primary consumers of the Indian films are the tourists and the people of other nations. People in India are still dwelling on watching the movies in cinema and undermining as well as underappreciating their own talent. This leaves the primary consumers to be the international media and people. It is an open secret that the fame of the Indian films has spread far and wide and the western nations are seeking the directors to offer them locations to shoot their films at a discount. Research indicates that nations such as France, Australia, Canada, Ireland and the even USA. The growing interest in Bollywood films and their popularity is what makes people increase their consumerism level (Mathur and Mathur, 2009). The films are loved because of their comics and humour as well as the incorporation of dance.  Ã‚  

Cultural, compare and contrast Assignment Example | Topics and Well Written Essays - 250 words

Cultural, compare and contrast - Assignment Example If a cost benefit analysis is carried out, then the overpricing of the chocolate products will create great profit for the business. Furthermore, the pleasant environmental conditions will attract more tourists that could come to Melbourne for adventure and would not mind to try out the chocolate products at whatever prices. The cultural differences could be handled through various ways. For instance, both cities could decide to hold exchange programs that could aid in the elimination of cultural differences in the long-term. Lastly, both cities could encourage the standardization of goods and services that could encourage the elimination of cultural differences despite discouraging competition (Tierney, 23). In conclusion, both cities have their own cultural differences and similarities. The similarities could work efficiently in encouraging the chocolate business; however, it is important to handle the cultural differences between the two cities for

Success of the Communist Movement of the 1960's in Cuba and Not Research Paper

Success of the Communist Movement of the 1960's in Cuba and Not Bolivia - Research Paper Example Research demonstrates that Cuba was the third most developed country in the continent of America. Some aspects of development recorded in Cuba in 1950s surpassed European countries, such as Belgium, Spain, and Portugal. Cuba was not among the nations, which suffered from severe economic problems and reported lowest living standards of the citizens (Dolgoff). In contrast, Cuba was among the American countries that had the highest living standards before the revolution took off. Although Cuba was not a well developed nation economically and there was poverty in the country, Cuba did not face hunger as well as economic crises in the years prior to the revolution. Prior to the 1959, Cuba was reported to be relatively developed country. It was compared on economic standards of development to capitalist countries, such as Costa Rica besides Taiwan (Dolgoff). According to Eckistein (1982), at the time of revolution, Bolivia reported one of the poorest and least developed economies on the co ntinent. The GNP per capita of the country was the second lowest in South American region. The country was ruled by a small kin and land-based oligarchy. The majority of the citizens in Bolivia operated as tenant farmers as well as sharecroppers. In contrast, the Cuban economy was much developed and superior to the Bolivian economy. Cuba was one of the countries with a developed agricultural economy. Nonetheless, the heavily capitalized economy of the country was significantly dominated by foreign companies. Prior to the Cuban revolution, the agricultural economy of Cuba is reported to have been the most integrated economy in the global economy. The agricultural economy in Cuba increasingly used wage labor in the country. According to the Latin American... The Cuban revolution staged in 1959 by Fidel Castro was meant to liberate peasants and low class citizens from low standards of living and improve the economy of the country. The communist structures together with the overwhelming support of peasants from rural and urban regions ensured that the revolution was a success. Seven years later, Guevara Che, who actively participated in the Cuban revolution, set out to Bolivia to stage a revolt in the country that had similar economic problems to Cuba’s and enjoyed massive support of communism. However, 11 months later, he was captured, and killed and the revolution did not succeed as planned. There is a general misconception that poverty leads to communist uprisings and that accumulation of wealth do not contribute toward communism. This notion is misleading as demonstrated by the revolutions in Cuba and Bolivia in 1960s. Poverty does not lead to communism neither does wealth accumulation result in non-communism. Empirical data from various research materials will be reviewed to present the economic statistics and arguments indicating that before the Cuban revolution took place, Bolivia was more underdeveloped economically, yet communism did not thrive in the country as it did in Cuba, which was more developed. Subsequently, after the revolutions of which Cuba increasingly practiced communism but struggled with economic problems whereas Bolivia, which deviated toward non-communism progressively developed economically than Cuba. The political spheres, structure and organization of the communist parties in various countries, and the support of anticommunist nations contributed to the success or failure of the revolutions.

The Right Marketing Communication Mix That Can Help L’oreal Essay Example for Free

The Right Marketing Communication Mix That Can Help L’oreal Essay Title of Project: The right Marketing Communication Mix that can help L’Oreal increase its Shampoo Market Share in the rural market. Abstract of the Study (500 words): This paper aims at devising the right kind of Marketing Communication Mix for L’Oreal, that can help it to increase its market share in the rural market, both effectively and efficiently. L’Oreal Group is the world’s largest cosmetics and beauty Company. Its headquarters are located Paris suburb of Clichy, France. It entered India in 1997, at a time when there was no proper hair care facility there. They have their salons located in the top 100 cities of India, of which 20% contribute to 40% of their total revenue. Their policy is to provide the best quality and experience to the customer, without reducing price ever. But with the saturation of urban market, the emergence of the rural market and increasing cut-throat competition from other cosmetics and beauty giants, L’Oreal will have to take a step into the rural market, in order to increase its market share in India as a whole. Its market share, reported as of now, is 41.5 per cent share of the market in India for hair conditioner, around 20 per cent for hair coloring products, and 6.5 per cent and 4.6 per cent for the skincare and shampoo markets respectively. It is also the leading player in the salon products sector. The rural market is gaining importance day by day. Over 70% India’s one billion plus population lives in around 627,000 villages in rural areas and its growth rate is still high. With a simultaneous increase in the purchasing power of the rural people, as a result of increased income, there has been an increase in demand of cosmetics and other beauty products. It has been termed as the â€Å"woken-up sleeping giant† by many MNCs and they would do well than to ignore it completely, lest they get overwhelmed by competition. In such cases, L’Oreal has no choice, but to establish itself in the Indian rural market as well. As of now HUL holds the largest market share in shampoo in India at 43 percent or Rs 1720 crore, while L’Oreal stands in the 5th position at 4 percent market share or Rs 160 crore in shampoo in India; the total shampoo market share in India being Rs 4000 crore. Thus, this paper aims at laying down the customer preference, awareness and reasons for their choosing other shampoo brands over L’Oreal’s, and accordingly devising the right Marketing Communication Mix to help it increase its market share in the Indian Shampoo Market. Research Questions: Which is the marketing communication that best affects the consumer buying behavior? (Perishable goods) Why some companies fail and some company’s success in rural market arena? Research Methodology: Primary method of data collection will be undertaken like Survey Research Design, as a well as some secondary method of data collection too. Issues Faced Till Now: Whether or not to follow the Experimental Research Design supplementing the survey to be undertaken. Date of Submission final project: 11th November (tentative)

Run Lola Run - Relentless Passage of Time Essay Example for Free

Run Lola Run Relentless Passage of Time Essay In the film, ‘Run Lola Run’ directed by Tom Tyker, various verbal and visual techniques are used to give and display to the audience several strong ideas. Verbal techniques such as music, and visual techniques such as snapshots, cinematography and others, emphasized and helped to display the important themes and ideas to the audience in ‘Run Lola Run’. These ideas and themes included ‘The Relentless Passage of Time’, and ‘The Role of Fate and Chance’. These all centre around the main character Lola, as she has 20 minutes to raise $100,000 marks, save her boyfriend Manni from certain death and punishment, and for a supernatural reason has three chances to do so after she fails the first 2 times. ‘Run Lola Run’ is set in the 20th century in the city of Berlin, and is broken up into 3 separate parts of her chances to run and save Manni her boyfriend. The visual editing technique of snapshots is significant and unique to any other film, and used interestingly in ‘Run Lola Run’. The snapshot technique was used on occasions in which Lola encountered different strangers on her run to save Manni. The camera zoomed close up to these people faces before switching to snapshots which showed the major aspects in each person’s future. These snapshots were in a slightly dull colour scheme and had the sound of the old flash camera going off at the arrival of each image. The characters that Lola encountered that were affected by the snapshot technique were Doris the lady with the pram, and Mike the boy on the bike, and for each of the 3 runs the snapshots of their futures were different. This strongly emphasized the displayed theme of ‘The Role of Fate and Chance’ to the audience. For example, Doris’s (the lady with the pram) snapshots show for the 1st run that she becomes poor, has her baby taken away, and in the end steals someone else’s baby, for the 2nd run she wins lotto and becomes a millionaire, and for the last run she becomes a Catholic.

Heisenberg’s Uncertainty Principle Explained

Heisenberg’s Uncertainty Principle Explained In the year of 1927, the time when modern physics has become prosperous, plenty of influential physics breakthroughs and discoveries struck the globe, especially quantum physics. One of the most significant quantum physicists is a German, named Werner Heisenberg, who stated the Uncertainty Principle in â€Å"On the Physical Content of Quantum Theoretical Kinematics and Mechanics†, which has indispensable impact on the physics sphere. By going through the definition, the formulas, using a daily life example, explaining its applicability and a strange phenomenon, the intricate and abstract Heisenberg’s Uncertainty Principle will hopefully become comprehendible. In Heisenberg’s Uncertainty Principle, it states that the position and the momentum of a particle cannot be measured with absolute precision because the more accurately we know one of these values, the less accurately we know the other and when multiplying together the errors in the measurements of these values, which are represented by the Greek letter à ¢- ³, the result has to be a number greater than or equal to half of the Planck’s Constant h divided by 2Ï€. Though it sounds an extremely involved definition of the Uncertainty Principle, which is formidable enough by the name, especially for those who do not know much about science, yet as it is elaborated more deeply subsequently, the Principle will become comprehensible. According to the definition above, it is clear to observe that there are formulas for the Uncertainty Principle, which are à ¢- ³xà ¢- ³p≠¥h/2 or à ¢- ³Eà ¢- ³t≠¥h/2. In the former formula, x is the position of a particle and p is its momentum. As it is explained in the upper paragraph, à ¢- ³ represents the errors in the measurements, which means à ¢- ³x is the uncertainty of position and à ¢- ³p is the uncertainty of momentum; h is Planck’s constant, which is a fixed number. In the latter formula, E is the energy measurement of a particle and t is the time interval during which the measurement is made. Thus, à ¢- ³E is the uncertainty of an energy measurement and à ¢- ³t is the uncertainty in the time interval during which the measurement is made. Although the explanations of the formulas seem to make the Uncertainty Principle more intricate, yet by demonstrating it with a daily life example, it would become clearer. Theoretically, by throwing an elastic ball to an object and measuring how long it takes to reach back one’s hands can determine how far away the object is. For instance, if one throws the elastic ball to a nearby stool, it would bounce back quickly, indicating that the stool is pretty near the ball-thrower. Similarly, if one throws the elastic ball to a stool that is on the other side of the street, it would bounce back after a while, which means the stool is far away. For a period, physicists thought by this way they could measure where a particle is. The truth is it will never work because indeed the elastic ball would bounce back, yet it is quite possible that the elastic ball is heavy enough to knock away the stool and still has enough momentum to bounce back. In this case, one can only determine where the stool was, but not where it is now. Referring back to something more physics-related, there was a time that physicists wanted to make measurements by shooting a particle toward another particle, which is exactly an analogy of the daily life example they could not measure where the particle was after it had been hit by the other. There was a mystery that had confused many physicists for decades: In an atom, negatively-charged electrons orbit a positively-charged nucleus. Thinking with traditional logic, it is expected that the two opposite charges attract mutually, leading everything to collapse into a ball of particles. The most singular thing was, they never collapse into a ball of particles. This mystery is perfectly unveiled by Heisenberg’s Uncertainty Principle if an electron gets too close to the nucleus, its position in space would be precisely know, so the error in measuring its position would be quite accurate, meaning that the error in measuring its momentum and velocity would be enormous; as a result, the electron could be moving fast enough to fly out of the atom altogether. It is obvious how significant the Principle is to modern quantum physics. Furthermore, Heisenberg’s Uncertainty Principle has great compatibility – not only can it explain atom movements, but also can it be applied to nuclear radiation. Alpha decay, which is a type of nuclear radiation, can be explained using Heisenberg’s idea. Alpha particles are two protons and two neutrons emitted by some heavy nuclei, which are usually bound inside the heavy nucleus and would need lots of energy to break the bonds keeping them in place. Whereas, because inside a nucleus, an alpha particle has a very well-defined velocity, which is p, its position, x, is not so well-defined, indicating that there is a small but non-zero chance that the particle could at some point find itself outside the nucleus, under the circumstance that it technically does not have enough energy to escape. When this happens, which is a process metaphorically known as â€Å"quantum tunneling† since the escaping particle has to somehow dig its way through an energy barrier that it cannot leap over, the alpha particle escapes and it becomes radioactive. Under the same reasoning, not only does the uncertainty principle apply to micro world, but also does it also apply to the sun, of which a similar quantum tunnelling process happens in reverse at the center, where protons fuse together and release the energy that allows the sun to shine. Technically, the temperatures are not high enough for the protons to have enough energy to overcome their mutual electric repulsion at the core of the sun, but as the uncertainty principle is correct, they can tunnel their way through the energy barrier. It is definitely worthy to mention that Heisenberg’s Uncertainty Principle has a very strange result about vacuums. Albeit vacuums are often defined as the absence of everything, yet it is not so in quantum theory because there is an inherent uncertainty in the amount of energy involved in quantum processes and in the time it takes for those processes to happen. By looking at the energy-time version of Heisenberg’s equation, which is à ¢- ³Eà ¢- ³t≠¥h/2, it is shown that the more constrained one variable is, the less constrained the other is, which means it is possible that for extremely short periods of time, a quantum system’s energy can be immensely uncertain, so much that particles can appear out of the vacuum. These particles appear in pairs – an electron and its antimatter pair – for a short while and then annihilate mutually, which is well within the laws of quantum physics, as long as the particles only exist fleetingly and disapp ear when their time is up. With this bunch of elaborations, including Heisenberg’s Uncertainty Principle’s definition, formulas, a comprehensible example, explanations of applicability and a strange phenomenon, hopefully this legendary Principle has become less complex. Work Cited List Jha, Alok. â€Å"What is Heisenberg’s Uncertainty Principle†. Theguardian.com. The Observer, 11 Nov. 2013. Web. 17 Feb. 2014. http://www.theguardian.com/science/2013/nov/10/what-is-heisenbergs-uncertainty-principle>. Clark, Josh. â€Å"How Quantum Suicide Works†. Howstuffworks.com. N.p., n.d. Web. 17 Feb. 2014. http://science.howstuffworks.com/innovation/science-questions/quantum-suicide2.htm>. â€Å"The Uncertainty Principle†. Hyperphysics.phy-astr.gsu.edu. N.p., n.d. Web. 17 Feb. 2014. http://hyperphysics.phy-astr.gsu.edu/hbase/uncer.html>. â€Å"Uncertainty Principle†. Abyss.uoregon.edu. N.p., n.d. 17 Feb. 2014. http://abyss.uoregon.edu/~js/21st_century_science/lectures/lec14.html>.

Abortion :: essays research papers

Abortion, which has been legal for over 23 years, is against the Constitution and the Supreme Court case that legalized, it should be overturned. In 1971 a pregnant single woman (Roe) brought a class action suit challenging the constitutionality of the Texas criminal abortion laws, which prohibited having or attempting an abortion except on medical advice for the purpose of saving the mother's life. This lawsuit was labeled Roe v. Wade. The Wade of Roe v. Wade was Henry Wade, one of the attorneys who argued the case for Texas. Roe v. Wade was first argued in the Supreme Court on December 13, 1971. Roe v. Wade was reargued October 11, 1972 and on January 22, 1973 Justice Blackmun delivered the opinion of the Court: "The [Supreme] Court declares the statutes void as vague and overbroadly infringing [the] plaintiff's ninth and fourteenth amendment rights." From then on an average of 4,100 abortions have been legally performed in this country daily. Abortion is defined by a decidedly objective source (the dictionary) as "a fatally premature expulsion of a fetus from the womb" (Webster 2). Abortions are performed in a variety of ways. The procedure depends on how long the woman has been pregnant and where she decides to have the abortion. The most common methods of abortion in the United States are: menstrual extraction, suction curettage, D&E, saline, prostaglandin, and hysterotomy. Menstrual extraction is a form of a suction curettage that doesn't use a curette and is sometimes performed even before a pregnancy test has confirmed pregnancy. A suction curettage is performed from six to 14 weeks after the "mother's" last period. A blunt suction tube is inserted into the uterus, which extracts the baby and the uterus lining. Then a narrow metal loop called a curette is used to scrape the walls of the uterus to make sure that it has been completely emptied. The saline method is used after the sixteenth week. It is an abortion where the baby is poisoned by a salt solution that is injected through the woman's abdomen into the amniotic sac. The baby is delivered, usually with an anesthetic that lessens the woman's pain to that of natural childbirth. Prostaglandin is used during the same timeframe as a saline abortion. Prostaglandin is a hormone that induces labor. In a prostaglandin abortion a synthetic version of the hormone is either injected into the amniotic sac or introduced as a vaginal suppository that causes violent labor and delivery of the baby, which is usually born alive because the drug doesn't kill it in the womb.

Robinhood :: essays research papers

The themes of â€Å"Robin Hood† are many and complex. Robin hood has the theme of chivalry through out its pages. Every word empowers the average person to stand up to a evil government that oppresses its people. The themes are rich and interesting, that’s what makes robin hood a good story. They deal with feelings and emotions that do really happen to average people. The themes have importance to us all and can be truly entertaining when done in a clever way. Robin Hood showed many of these signs of chivalry, the way most of us show these signs of are morals, through actions. Stealing from the rich giving to the poor was one of the many ways robin hood showed his good nature. Another way was to court Made Marian, which on its own is a very cheval act. One of the mane rules of chivalry state that you must treat the farer sex with good taste he did this with Made Marian. His good nature and act of honor made Robin Hood a cheval man. Robin Hood was a chivalry kind of guy, helping people fight evil and ridding the countryside of a terrible king. Probably the best reason of his chivalry was his act of standing up to the evil king. He saw that there was a unjust situations and he had to take a role in taking that government down. He organized a legion of men to do this act of chivalry. He took chances to get deeds accomplished and he gloriously accomplished those things. The king, even though robin should have been honoring him, was evil and that’s why robin had to do what he did. Another one of the Robin Hood themes is one of empowerment. It is with this theme that the lower classes get recognized as a strong entity in today’s society. This theme has the strongest meaning to the

Business Is Booming Essay

The Broadway Cafe needs to take advantage of e-business strategies if it wants to remain competitive. Create a document that discusses the many e-business strategies that The Broadway Cafe could use to increase revenue. Be sure to focus on the different areas of business such as marketing, finance, accounting, sales, customer service, and human resources. PROJECT FOCUS: * Explain how understanding e-business can help you achieve success in each of these areas. A few questions you might want to address include: 1. What type of e-business would you deploy at The Broadway Cafe? 2. How can an e-business strategy help The Broadway Cafe attract customers and increase sales? 3. What types of metrics would you want to track on your e-business Web site? 4. How could you use an e-business strategy to partner with suppliers? 5. How could a portal help your employees? 6. Would you use Kiosks in the cafe? By implementing the e-business strategy into broadway cafà © I believe that this would help us more to success in our small business. Referring to the e-business strategies I would deploy both the B2B and the B2C strategies. The B2B strategy is definitely a helpful tool that we will be used to deal with all our suppliers. This strategy makes communication between organizations easier.it will help us to keep track of our orders , make our data entry easier for our employee, helps to keep track of our shipment and orders.it will help us to have a good management plan as well.another plan that we can count on is the electronic data interchange EDI by implementing this we would be able to exchange private message between our business and other organizations. From another side we have the B2C strategy and it’s the relationship between our cafà © and its customer.by implementing this strategy in our coffee shop we will allow first all internet users to have access to our coffee sh op and have an idea what’s broadway cafà © is all about and second we’ll allow our customer to have access to their preferable coffee shop. This strategy will allow our customer to make online orders in a small or large quantity and it will make our base of customer larger than before. The e-business strategies in our broadway cafà © will definitely play a big  role in the marketing of our cafà © it will definitely help our customers to meet our new products and to stay attached to the old ones and at the same time it will introduce our product to some new customers . the e-business will definitely help in reducing cost through both strategies the B2B and the B2C.these strategies will allow our customers to have access to their products 24/7 and that help us to increase our sales. A portal is very important for our employee, it makes things easier to understand and clear and allow them to make any important changes that has to be done and showed to public.and from another side kiosk will help our customer to get all information they need online,any events or changes or how to use coupons for discounts etc.

Direct and Online Marketing †the New Marketing Model Essay

I. INTRODUCTION With the growth of the Internet community and the limitless possibilities the Internet gives to the single user, it didn’t take long before someone realized that the World Wide Web is a really good place for the commercial entrepreneur. So, very quickly the online market was born, offering almost all kinds of goods to be purchased and delivered to your door. This new online sensation was called electronic commerce, or ecommerce. E-commerce is a complex term referring to the process of selling and buying products and services over the Internet or other electronic systems. Considered as the sales aspect of the e-business, the electronic commerce has revolutionized trade as a routine activity for the contemporary man by bringing the marketplace to your home or the office, thus saving you time and efforts. The development of e-commerce has given birth to new terms such as electronic funds transfer, online transaction processing, electronic data interchange (EDI), Internet marketing, automated data collection systems, etc. They all designate certain key components of the sophisticated e-commerce system. The majority of processes running within the e-commerce system are carried out on the World Wide Web. It is on the web where goods and services are presented through variously designed e-commerce websites to match the taste of a particular target audience. From there customers can order the desired items and pay for them in a variety of supported e-payment options such as credit cards, PayPal, etc. Certain e-commerce operations are executed via email as well. These may include sending order placement confirmations or electronic invoice notifications to the buyer’s personal mailbox after a particular purchase. Depending on the nature of the offered products and services, ecommerce operations may involve virtual and physical items. Due to the increasing use of the Internet in our daily lives, the percentage of the virtual items distributed through ecommerce is rapidly growing. These include services like buying admission to limited access websites or electronic versions of newspapers and magazines, online gaming, etc. Nevertheless, the majority of e-commerce transactions are still related to the purchase and transportation of physical items. As far as the parties involved in the online transaction process are concerned, ecommerce can be thought of as being business-to-consumer, more popular as B2C, and business-to-business, also known as B2B. The B2C ecommerce, conducted between business entities and consumers, includes all online stores (e-shops) offering retail products and services to end customers such as flower stores, shoe stores, furniture stores, etc. The B2B commerce, on the other hand, takes place between business entities only, such as wholesalers and retailers, on not that widely popular web stores. The rapid expansion of ecommerce has made it possible for almost all big retail companies to set up their own online stores with regularly updated content. Thus, it is now easier than ever to obtain an item from the latest collection of your favorite clothes brand, or be among the first to take advantage of a starting clearance campaign. Moreover, the ecommerce fashion is gradually ‘infecting’ smaller retail companies, which find it as a good chance to expand their reach to potential customers and increase the selling volumes. This trend is stimulated by the attractive low-cost ecommerce hosting services offered by different hosts on the web. II. ONLINE MARKETING Online marketing, also known as online advertisement, internet marketing, online marketing or e-marketing, is the marketing and promotion of products or services over the Internet. Online advertising is a form of promotion that uses the Internet and World Wide Web to deliver marketing messages to attract customers. TYPES OF ONLINE MARKETING * Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s â€Å"natural† or un-paid (â€Å"organic†) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. The plural of the abbreviation SEO can refer to â€Å"search engine optimizers,† those who provide SEO service. * Pay-Per-Click Advertising (also called cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC â€Å"display† advertisements, also known as â€Å"banner† ads, are shown on web sites or search engine results with related content that have agreed to show ads. In contrast to the generalized portal, which seeks to drive a high volume of traffic to one site, PPC implements the so-called affiliate model that provides purchase opportunities wherever people may be surfing. It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites. The affiliates provide purchase-point click-through to the merchant. It is a pay-for-performance model: If an affiliate does not generate sales, it represents no cost to the merchant. Variations include banner exchange, pay-per-click, and revenue sharing programs. Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser’s keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages, or anywhere a web developer chooses on a content site. Among PPC providers, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter used to be the three largest network operators, and all three operate under a bid-based model. In 2010, Yahoo and Microsoft launched their combined effort against Google and Microsoft’s Bing began to be the search engine that Yahoo used to provide its search results. Since they joined forces, their PPC platform was renamed AdCenter. Their combined network of third party sites that allow AdCenter ads to populate banner and text ads on their site is called BingAds. The PPC advertising model is open to abuse through click fraud, although Google and others have implemented automated systems to guard against abusive clicks by competitors or corrupt web developers. * Email Marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either cold lists or current customer database. Broadly, the term is usually used to refer to: * Sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, * Sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately, * Adding advertisements to email messages sent by other companies to their customers Researchers estimate that United States firms alone spent US $1.51 billion on email marketing in 2011 and will grow to $2.468 billion by 2016. * Affiliate Marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts. The industry has four core players: the merchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as ‘the affiliate’), and the customer. The market has grown in complexity to warrant a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors. Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner. Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. However, both are distinct forms of marketing and the main difference between them is that affiliate marketing relies purely on financial motivations to drive sales while referral marketing relies on trust and personal relationships to drive sales. Affiliate marketing is frequently overlooked by advertisers. While search engines, e-mail, and website syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers’ marketing strategies. * Display Advertising is a type of advertising that typically contains text (i.e., copy), logos, photographs or other images, location maps, and similar items. In periodicals, display advertising can appear on the same page as, or on the page adjacent to, general editorial content. In contrast, classified advertising generally appears in a distinct section, was traditionally text-only, and was available in a limited selection of typefaces. Display advertisements are not required to contain images, audio, or video: Textual advertisements are also used where text may be more appropriate or more effective. An example of textual advertisements is commercial messages sent to mobile device users, or email. One common form of display advertising involves billboards. Posters, fliers, transit cards, tents, scale models are examples of display advertising.. Display advertising appears on web pages in many forms, including web banners. Banner ad standards continue to evolve. * Blogging. A weblog, also called a blog, is a journal that is maintained by a blogger and contains information that is instantly published to their blog website. Blogging is a very popular activity. The number of online users creating and maintaining blogs has increased dramatically over the past year. The number Internet users who read these blogs has also shot up, with some blogs boasting thousands, even millions of daily dedicated readers. Blog marketing is any process that publicizes or advertises a website, business, brand or service via the medium of blogs. This includes, but is not limited to marketing via ads placed on blogs, recommendations and reviews by the blogger, promotion via entries on third party blogs and cross-syndication of information across multiple blogs. * Community Building. An online community is a virtual community that exists online and whose members enable its existence through taking part in membership ritual. An online community can take the form of an information system where anyone can post content, such as a Bulletin board system or one where only a restricted number of people can initiate posts, such as Weblogs. Online communities have also become a supplemental form of communication between people who know each other primarily in real life. Many means are used in social separately or in combination, including text-based chat rooms and forums that use voice, video text or avatars. Significant socio-technical change may have resulted from the proliferation of such Internet-based social networks. * Social Media Marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media. Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Social media marketing involves the use of social networks, COBRAs and eWOM to successfully advertise online. Social networks such as Facebook and Twitter provide advertisers with information about the likes and dislikes of their consumers. This technique is crucial, as it provides the businesses with a â€Å"target audience†. With social networks, information relevant to the user’s likes is available to businesses; who then advertise accordingly. Consumer’s online brand related activities (COBRAs) is another method used by advertisers to promote their products. An activity such as uploading a picture of your â€Å"new Converse sneakers to Facebook† is an example of a COBRA. Another technique for social media marketing is electronic word of mouth (eWOM). Electronic recommendations and appraisals are a convenient manner to have a product promoted via â€Å"consumer-to-consumer interactions†. An example of eWOM would be an online hotel review; the hotel company can have two possible outcomes based on their service. A good service would result in a positive review which gets the hotel free advertisement via social media; however a poor service will result in a negative consumer review which can potentially ruin the company’s reputation. ADVANTAGE OF ONLINE MARKETING These are some of the many advantages that online marketing offers over traditional media outlets: 1. Reduced Cost The starting cost of online marketing is only a fraction of the thousands of dollars that Yellow Pages, television and radio ads cost. For example, you can get a free listing on Google Local that will be just as effective as a costly online Yellow Pages ad. In addition, while traditional ads may only run for a short time, a search engine optimization campaign can deliver long-term results. You can also save money with online Pay-Per-Click advertising where it is easy to experiment with small ad volumes until you perfect your strategy and then expand your marketing budget when you are assured of a positive sales return. 2. Everything Is Measurable When you place an ad in the newspaper or a magazine, it can be difficult to assess the direct sales impact for your business. With online marketing, everything can be tracked and illustrated in detailed graphs that illustrate traffic growth, leads and sales conversions from your specific search marketing campaigns. Using a free traffic analysis tool like Google Analytics, it is easy to calculate your return on investment (ROI) so you can appreciate the excellent value generated from your online marketing budget. 3. Brand Engagement In the crowded market, you need to establish and maintain positive brand awareness and client loyalty. Apart from word-of-mouth and leveraging your personal relationships with your established clients, a website is the most important marketing tool a business can have. A regularly updated website with well-written content that maintains people’s interest is essential to showing people exactly how your business is distinctive – and how you offer the best value to your clients. 4. Demographic Targeting The degree to which an online marketing campaign can target and measure the response from specific demographics and regions is often astonishing to business owners who normally use traditional media. New demographic prediction and online advertising platforms allow you to specifically target the specific consumer demographics most likely to buy your products. In particular, if you want to target young people between the ages of 16-30, you’ll need an online marketing strategy to reach them where they spend the bulk of their time: On the Internet and on social media sites. 5. Real-Time Results With online marketing you don’t have to wait weeks to see a significant boost in your business. With a paid search marketing campaign you can experience real-time results that enable you to fine-tune your marketing message to achieve your desired effect. If your marketing strategy isn’t working effectively, real-time monitoring tools allow you to easily pin-point exactly where you are going wrong. 6. Easily Refine Your Strategy Using online marketing analytics and tracking tools you can test conversion rates at a fraction of the cost of a traditional media campaign. Online marketing levels the playing field and allows savvy small businesses to compete in competitive niches that previously would only be open to large corporations and their massive marketing budgets. If your marketing strategy is not bringing in the return on investment (ROI) that you desire, you can work to perfect it without having to launch an expensive new campaign as would be required with most traditional media outlets. 7. Long-Term Exposure The benefit of an organic search marketing campaign that optimizes a website for specific keywords is that you will achieve a long-term return on your investment. Once your website’s visibility is well-established with search engines, it is easy to do regular low-cost maintenance of your strategy. The early adopters of new online marketing platforms like social media marketing will have a significant head start over their competition. 8. Product Information Today’s savvy consumers want to compare reviews and opinions of friends, trusted bloggers and industry experts before they make a decision. If you can provide quality, linkable information that is what people are looking for, then the next step of converting users into paying clients can be very easy. With social media networks like Facebook and Twitter re-enforcing the value of positive word-of-mouth exposure, trust is more important than ever in the marketing field. 9. Less Intrusive Most savvy consumers dislike intrusive traditional marketing methods like direct mailing, print ads and television advertisements. When someone buys a newspaper or magazine, they want to read interesting articles not be bombarded with irrelevant ads. While mediums like television can still be useful for maintaining awareness of large corporate brands, it is not an effective medium for most small and medium-size businesses. With online marketing, you can target consumers precisely when they are searching for products and services that your business can provide. 10. Holds Their Attention When people read the newspaper or a magazine they may scan over the advertisements beside the article but there is no way to engage their attention. With online marketing you can encourage them to take action, visit your website and read about your products and services which results in vastly increased â€Å"stickiness† of your marketing message.

Harry Potter and the Deathly Hallows Essay

If you have read the books you will be glad to know that major key moments are intact. Much is missing however I will not dwell on that. The focus is on how well the movie plays out and for me it rolls wonderfully through thrills, excitement, drama and need I not forget romance: towards a satisfactory (though slightly rushed) conclusion. ‘It All Ends’, says the poster slogan, this may be a fairly miserable title for the bloodshot-eyed fans that have followed Harry Potter on his journey to defeating He-who-can-not-be-named. However, in my opinion, the film could not have ended on a better note. With the efforts of director David Yates and those involved in the production of the movie, a truly aesthetically amazing and visually captivating movie was created. Part two of the Deathly Hallows chapter has given David Yates justification on the decision to split the chapter into two films. The movie begins where part one left off, with Voldemort stealing the ‘elder wand’ from Dumbledore’s coffin. For those who have watched part one, the beginning is a smooth transition to part two, however for those interesting individuals who have watched the movie as a stand-alone may be left quite confused. Never-the-less in this episode Harry Potter (Danielle Radcliffe), Hermione Granger (Emma Watson) and Ron Weasely (Rupert Grint) continue their strides to destroying Voldemort’s ‘Horecruxes’ which are the vital objects that are keeping him alive and living for eternity. Harry and his companions find most of the Horecruxes, however the last two, one of which Harry later finds to be himself and the second being Voldemort’s snake Nagini become very tricky. Once Potter finds out that he is the final Horecrux, he confronts Voldemort for which the non-book-readers assume is the final time. Throughout this scene, a combination of emotions are portrayed, anger and disappointment from Potter’s career Hagrid, Self-fulfilment from Voldemort and grief from Draco Malfoy’s mother. Whereas the viewer’s feel mainly aghast from the fact that ‘the boy who lived came to die? – One of my favourite quotes from Voldemort himself. Throughout the Harry Potter saga we are revealed to new characters and new clues where it is almost all revealed in this film although the more in depth areas of the saga is left to be known to the elite book readers. The portrayal of Severus Snape has always been a joy to watch but in this movie we are left with a dramatic engraving in our memory. He elevates his portrayal as one of the most complex characters in young adult literature to an unforgettably piercingly emotional one. One of the most spectacular moments is when Severus Snape, played with magnificent disdain by Alan Rickman, is attacked by Voldemort’s snake Nagini, and we witness this only from behind a frosted glass screen – a nice touch from director David Yates. Even though the film ends with a classic villain verses hero face-off, the material is handled considerably well. Fans will know how it is going to end though Deathly hallows part two still has that rare ability to cause viewers to question the outcome of the film even though it was long ago decided. With JK Rowling’s final chapter being split into two, the first part was sombre, very long and deeply tedious. However the second part is exact opposite, it is concise, rousing and deeply moving, and of course answers many of the mind-boggling questions we have all been waiting to learn. For new-comers the movie may strike them as mystifying but for the committed and semi-committed fans the movie will definitely be a worthy climax to the end of the most successful film franchise in history. It’s surely as good as gold.

Stryker Corporation

Stryker Corporation is a Fortune 500 medical technologies firm based in Kalamazoo, Michigan. Stryker's products include implants used in joint replacement and trauma surgeries; surgical equipment and surgical navigation systems; endoscopic and communications systems; patient handling and emergency medical equipment; neurosurgical, neurovascular and spinal devices; as well as other medical device products used in a variety of medical specialties. In the United States, most of Stryker's products are marketed directly to doctors, hospitals and other healthcare facilities.Internationally, Stryker products are sold in over 100 countries through Company-owned sales subsidiaries and branches as well as third-party dealers and distributors. Business Segments – Stryker segregates their reporting into three reportable business segments: Reconstructive, Medical and Surgical, and Neurotechnology and Spine. Reconstructive products consist primarily of implants used in hip and knee joint re placements and trauma and extremities surgeries.MedSurg products include surgical equipment and surgical navigation systems (Instruments); endoscopic and communications systems (Endoscopy); patient handling and emergency medical equipment (Medical); and reprocessed and remanufactured medical devices as well as other medical device products used in a variety of medical specialties. Stryker Neurotechnology and Spine products include a portfolio of products including both neurosurgical and neurovascular devices.Their neurotechnology offering includes products used for minimally invasive endovascular techniques, as well as a line of products for traditional brain and open skull base surgical procedures, orthobiologic and biosurgery products including synthetic bone grafts and vertebral augmentation products, as well as minimally invasive products for the treatment of acute ischemic and hemorrhagic stroke. Stryker also develops, manufactures and markets spinal implant products including cervical, thoracolumbar and interbody systems used in spinal injury, deformity and degenerative therapies.Contents: 1 History †¢2 Corporate governance †¢3 Recent acquisitions †¢4 Sponsorships †¢5 Regulatory controversies †¢6 References †¢7 External linksHistoryThe Orthopedic Frame Company, precursor of Stryker Corporation, was formed on February 20, 1941 by Dr. Homer Stryker, a Kalamazoo, Michigan based orthopedist. Stryker developed the Turning Frame—a mobile hospital bed that allowed for repositioning of injured patients while providing necessary body immobility, the cast cutter—a cast cutting apparatus that removed cast material without damaging underlying tissues, and the walking heel, among others.In 1964, the company name underwent revision and was officially changed to Stryker Corporation. [2] In 1979 Stryker made an initial public offering of stock and later acquired Osteonics Corporation, entering the replacement hip, knee, and ot her orthopaedic implants market (Stryker). In 1999 annual sales reached $2. 1 billion and in 2000 Stryker was included in the S&P 500 and the Forbes Platinum 400 for the first time. In 2002 sales reached $3.0 billion and Stryker was listed in the Fortune 500 for the first time.In 2003 Stephen P. MacMillan joined Stryker as President and COO. In 2005, annual sales reached $4. 9 billion and John W. Brown transitioned to the single role of Chairman of the Board while Steve MacMillan became President & CEO. By 2007, Stryker sold its Physiotherapy Associates division to private equity firm Water Street Healthcare Partners for $150 million. In February 2012, Mr.  MacMillan resigned and Curt R. Hartman was named Interim Chief Executive Officer and Vice President and Chief Financial Officer.Mr. William U. Parfet was named Non-Executive Chairman of the Board. On October 1, 2012 Mr. Kevin A. Lobo was appointed as President and Chief Executive Officer. At the end of 2012, Stryker had approxi mately 22,000 global employees, annual sales of $8. 7 billion, and 35% of those sales were outside the U. S.Stryker Roll-In-StretcherAs of a 2012 global market overview of top medical technology firms, Stryker maintains a number 10 locus with total portfolio sales in excess of $8. 6 billion. Moreover, the firm maintains 35% worldwide reconstructive market share; 50% worldwide MedSurg market share; 15% worldwide Neurotechnology and Spine market share. The company was recognized in by Hermann Simon as a role model for other small to medium sized business in his book Hidden Champions.Corporate governance As of 2013, members of the board of directors of Stryker Corporation are: †¢John W. Brown, Chairman Emeritus †¢Kevin A. Lobo, President & CEO †¢William U. Parfet, Non Executive Chairman †¢Howard E. Cox, Jr. †¢Srikant M. Datar, Ph.D. †¢Dr. Roch Doliveux †¢Donald M. Engelman, Ph.D. †¢Louise L. Francesconi †¢Allan C. Golston †¢Howard L. La nce †¢Ronda E. StrykerRecent acquisitionsIn 1998, Stryker purchased Howmedica, the orthopaedic division of Pfizer, for $1. 65 billion. Howmedica became Stryker Orthopaedics. In August 2000, Stryker acquired, with stock, Guided Technologies, Inc. , a developer and manufacturer of optical localizers purposed for use in healthcare and industrial.   In August 2004, Stryker acquired, for $120 million, SpineCore Inc. , a company involved in the development of artificial spinal disks. About two years preceding this date, in June 2002, the firm acquired the Spinal Implant Business of Surgical Dynamics Inc.for $135 million. In March 2006 Stryker absorbed the Haifa, Israel based Sightline Technologies Ltd. into its operations. Sightline, a manufacturer of gastrointestinal endoscopy apparatuses, propelled Stryker into the flexible endoscopy market. In February of the same year, the firm acquired eTrauma. com Corp. , a privately held entity involved in the development of software for Pic ture archiving and communication system (PACS); the company was incorporated into Stryker Endoscopy Business. December 2005 marked the company’s acquisition of PlasmaSol Corp. for $17. 5 million.PlasmaSol produces technologies allowing sterilization of various MedSurg equipments. In 2009, Stryker acquired Ascent Healthcare Solutions, Inc. the market leader in the reprocessing and remanufacturing of medical devices in the U. S. In Jan 2011, Stryker acquired the Neurovascular Division of Boston Scientific, which includes products used for the minimally invasive treatment of hemorrhagic and ischemic stroke. In June 2011, Stryker purchased Malvern, Pennsylvania-based Orthovita, a biomaterials company specializing in bone augmentation and substitution technologies.The Orthovita business now makes up the Stryker Orthobiologics division, which specializes in biomaterials for all Stryker divisions. In July 2011, Stryker completed the acquisition of privately held Memometal Technologi es S. A. (Memometal). France based Memometal develops, manufactures and markets products for extremity indications based on its proprietary methods for preparing and manufacturing a shape memory metal alloy. In August 2011, Stryker signed a definitive agreement to acquire privately held Concentric Medical, Inc. (Concentric) in an all cash transaction for $135 million.Concentric's products include devices for the removal of thrombus in patients experiencing acute ischemic stroke along with a broad range of AIS access products. In November 2012, Stryker acquired the Tel Aviv, Israel based Surpass Medical Ltd. a company developing a flow diversion stent technology to treat brain aneurysms using a mesh design and delivery system, for $135 million. [10] In March 2013, Stryker acquired Trauson Holdings Company Limited (Trauson). Trauson is a trauma manufacturer in China and a major competitor in the spine segment.SponsorshipsStryker maintains relationships with, but not limited to, the fo llowing professional and trade organizations:†¢The Advanced Medical Technology Association (AdvaMed) †¢The Medical Devices Manufacturing Association (MDMA) †¢The Orthopedic Research and Education Foundation (OREF) †¢National Electrical Manufacturers Association (NEMA) †¢European Federation of National Associations of Orthopaedics and Traumatology (EFORT) †¢International Society of Orthopaedic Surgery and Traumatology (SICOT) †¢International Society of Arthroscopy, Knee Surgery and Orthopaedic Sports Medicine (ISAKOS) †¢Foundation for Orthopaedic Trauma; Speaking of Women’s Health †¢Arthritis Foundation and American Academy of Orthopaedic Surgeons (AAOS) †¢Association of Perioperative Registered Nurses (AORN) †¢American Orthopaedic Society for Sports Medicine (AOSSM) Additionally, the following athletes publicly endorse Stryker Orthopaedics products: †¢Johnny Bench †¢Fred FunkRegulatory controversiesOn Jan 27, 20 00, Stryker Corporation restated its operating results for the year ended December 31, 1998 to reduce acquisition-related charges by $30. 9 million. Since early 2007 the company has received three Warning Letters from the Food & Drug Administration citing issues in compliancy. The first of these, a seven-page correspondence, named various issues at an Ireland-based manufacturing facility such as untimely fix of failures and procedural noncompliance in the testing of failed or otherwise problem-prone devices.The second, sent November 2007, cites issues at the firm’s Mahwah, N. J. facility including poor fixation of hip implant components, in some instances requiring mitigation by revision surgeries; exceeded microbial level violations in the cleaning and final packaging areas of the sterile implants; and failure to institute measures in prevention of recurrence of these and other problems. The final warning letter, sent April 2008, cites issues at the firm’s Hopkinton, MA biotechnology facility.Again, issues relate to quality and noncompliance including falsification of documents relevant to the selling of products to hospitals which are to be sold under a limited, government-mandated basis. Stryker maintains that employees involved in the falsification of documents have since been terminated. In the Fall of 2007, Stryker, along with the related companies: Biomet, Zimmer Holdings, DePuy Orthopaedics and Smith & Nephew, were involved in civil ligation with the U. S. Department of Health and Human Services, Office of Inspector General.This litigation called for a net payout of $311 million as the governmental department maintains the aforementioned companies engaged in unlawful kickbacks to physicians who urged hospitals to purchase their respective products. Stryker, however, having cooperated early in the investigation, was not fined. As of February 2008, a dispute exists between Stryker Corp. and the U. S. Department of Justice concerning a subpo ena linking the company to aforementioned misconduct in sale of products.Since governmental filing of the injunction, Stryker notes that it has produced in excess of 300,000 pages of documentation in compliance with the mandate. U. S. Government counters, however, that the documentation was not proper in scope and format. Law officials expect the investigation to continue for several months. Stryker recalled several models of medical vacuums sold under the Neptune Waste Management System brand in June and September of 2012. The devices, some of which had not been approved by the Food and Drug Administration, caused a fatal accident when the vacuum was mistakenly used to suction a passive drainage tube.

College Board ACT Release Official Concordance Tables

If you’re planning to apply to most colleges in the United States, you’ll need to take at least one of the two major standardized tests of college readiness: the ACT and the SAT. Since most colleges accept both tests and treat them equally, a typical applicant pool will consist of students who took either test, or even both. These variations in testing present a problem for colleges evaluating applicants, especially since the two tests have completely different scoring systems. If one student takes only the SAT and receives a score of 1400, for example, and another student takes only the ACT and receives a score of 32, how is a college to decide which student had the stronger test performance? That’s where concordance tables become important. The overarching ACT organization and the College Board (which administers the SAT) come together regularly to create these tables, which offer an official basis for comparison between SAT and ACT scores. As of June 14, 2018, this newest edition of the ACT/SAT concordance tables has been released to the public, and you can view the report online here . In this post, we’ll cover the differences between the SAT and the ACT, how to read the official concordance tables, and what you need to know about how this report might affect your college admissions process. As you probably know, the ACT and the SAT are both standardized tests that are intended to measure your readiness for college on a scale that allows for comparisons with high school students throughout the United States. While the two tests have the same basic purpose, they go about it in slightly different ways. We’ve covered this before in our post   SAT vs ACT: Everything You Need to Know , but we’ll go over a few of the most notable differences here. One visible difference between these standardized tests is that the ACT has a science section, while the SAT does not. Another is that your answers on the ACT are translated into a scoring scale that goes up to 36, while the SAT’s scoring system goes up to 1600. You may have heard that the SAT’s approach to testing is more about logic and problem-solving, while the ACT is more focused on learning specific content. In the past, this has been true, but after many years of changes, the current versions of the two tests don’t show much of a difference in this area. Historically, the ACT has been more popular in the Midwest and Southern regions of the U.S., while the SAT was more often preferred by students and colleges on the East and West Coasts. Nowadays, however, colleges in the U.S. will generally accept either test to meet application requirements, and many students choose to take both. Since colleges consider the SAT and the ACT equally, your choice of which test to take won’t in itself give you an advantage in the admissions process. However, you may find that you’re better suited to one test’s approach than to the other’s, and can achieve a comparatively higher score. The ACT/SAT concordance tables can help you make this comparison, or simply estimate how well you’re likely to do on the other test. Concordance tables are exactly what they sound like: tables where you can look up your score on either the SAT or the ACT and find out what score would be roughly equivalent on the other test. This is an estimate, based on the average performance of a large number of past test-takers, but it can provide you with some useful information about your test performance. The ACT/SAT concordance tables are updated every time changes are made to one of the tests involved. This 2018 report was triggered by changes made to the SAT in 2016. In the past two years, the College Board and the ACT have gathered and analyzed data from real test-takers and come to an updated set of conclusions about how, on average, the two tests compare. Our students see an average increase of 250 points on their SAT scores. All colleges have access to these concordance tables and are encouraged to use them in the admissions process. Colleges can use concordance tables to compare students who only took the SAT to students who only took the ACT as one of many factors in making admissions decisions. The tables are officially sanctioned by both testing organizations, which also helps to ensure consistency in how different colleges across the U.S. evaluate your scores. Official concordance tables are available broken down by test section, but most students will primarily be interested in the table that compares overall ACT composite scores (out of 36) to total SAT scores (out of 1600). Since the scales are so different, a range of corresponding SAT scores is given for each ACT composite score. We’ve reproduced part of that concordance table below for your convenience. As you can see, in most cases, an increase of one point on the ACT scoring scale typically corresponds to an increase of about 30 points on the SAT scoring scale. However, the concordance table shows that this isn’t consistent across the entire score range, so it’s important to refer back to the chart for the most accurate comparison. The Guide to the 2018 ACT/SAT Concordance from the College Board and the ACT also includes more detailed concordance tables for specific ACT and SAT test sections as well as information and instructions for interpreting and using these results. For the full report as posted on the College Board’s website, click here. There are a few different ways that you as a student can use concordance tables during the college admissions process. Concordance tables can be helpful as a predictive tool; if you know your score for one test, the table can show you roughly what to expect for the other test. Finding the score that corresponds to what you’ve already received on one test can also help you set score goals for an upcoming testing session. When you’re researching colleges, concordance tables can help you understand how you compare to the average applicant. If, for example, you can only find information on the average SAT score of successful applicants to a particular school, but you took the ACT, you can easily convert your score to roughly determine where you stand. You can also use concordance tables to recognize if you perform markedly better on one test over the other after taking both. Since the vast majority of colleges accept either or both, this can help you decide which test scores to submit to colleges. (Remember, certain scholarship and recognition programs are still tied to specific tests, so always do your research in advance to figure out what tests you’ll need to take.) While concordance tables can be helpful, it’s also important that you recognize their limitations. They are only estimates based upon the average test performance of students across the U.S., and if you actually sit down and take both tests, you may very well find that your own results don’t match up exactly to the official table. It’s very difficult to make exact comparisons between two entirely different tests developed by entirely different organization. In addition to the structural differences, your individual testing experiences will vary in ways that may affect your performance. How you feel the day of the test and what exact questions you happen to receive may sway your score in either direction. Finally, you should keep in mind that standardized test scores are only one of many different factors that colleges use to make their admissions decisions. Scoring well on these tests is a necessity for admission to many top schools, but it won’t get you in on its own; your scores must be part of a competitive and cohesive overall application that showcases all your best qualities and engages admissions officers. Preparing and studying for standardized tests is a must, and it’s well-established that doing so raises scores. However, your attention shouldn’t be focused solely on your test scores. If you balance your test prep with work on other areas of your applicant profile and application form, you’re much more likely to catch a college’s eye—and to find a college that’s truly a good fit for you. For more guidance about understanding your SAT and ACT scores and deciding which test(s) to take, check out these posts from the blog. Looking for more personal assistance in preparing for your standardized tests? ’s experienced tutors are here to help you improve your scores and get ready for test day. To learn more about the services we offer, visit ’s Online SAT Tutoring Program on our website.

This is about my engineering class PowerPoint Presentation

This is about my engineering class - PowerPoint Presentation Example In such circumstances, people look forward to kitchen appliances that are more efficient and time saving. A vast majority of people aged between 20 and 35 frequently shift from one place to another in order to accord with their workplace. Therefore, modular home furniture suits them the most. However, they have conventionally had hard time furnishing their kitchens because of lack of modular kitchen appliances and furniture. Needs of the working class married couples can best be addressed by proposing a smart â€Å"mobile kitchen furniture assembly† model. This paper presents a noble concept in order to ease the mobility of the kitchen as a whole from one place to another. The conventional kitchen: Kitchen is a place meant for cooking food and storing raw ingredients as well as the cooked food. A gas or electric stove is a must feature of the contemporary kitchen in urban houses. Most of the modern day kitchens do have a microwave oven in them. The kitchen has a refrigerator t hat is a fundamental means of storing food and raw ingredients. A deep freezer accommodates frozen food and ice. A sink is necessarily employed as a place of dish washing, thus necessitating the facility of fresh clean tap water. In addition to that, kitchens have cupboards and wooden cabinets that are meant for placing utensils, and various culinary dishes. An exhaust fan is provided in the kitchen for regulating the air. Some families prefer to have their kitchen large enough to accommodate dining table as well. The Conventional Kitchen (Gowtham Enterprises). Guidelines for design of kitchen furniture: Before developing a model for â€Å"mobile kitchen furniture assembly†, it is customary to study the guidelines that are conventionally laid for designing the kitchen furniture. The kitchen furniture is fundamentally made up of wood, plastic, and steel (stainless or mild). Wood is protected with varnish or plastic lamination. For pans, shelves made in metal remain the best. I n order to increase the usable space, doors and windows can be made sliding. Cutting is facilitated by such utensils as cutting boards and knives, all placed in pull out drawers. Location of draining boards is considered most convenient in floor units. Dishwashers should be on either side of the sink. Preferred kitchen furniture design: A survey was conducted to establish a kitchen furniture design according to the choice of consumers. In order to achieve this, he carried out a survey in which he proposed three design models for the respondents to choose the best from. The three models along with the graded response are shown in the figure below: Kitchen furniture design models (Thakur 46). As evident from the picture above, maximum respondents chose model A as their preferred kitchen furniture design. The kitchen furniture design model should provide the consumers with the following facilities: 1. The counters’ height should be adjustable. 2. The furniture should be capaciou s enough to accommodate consumers’ culinary appliances. 3. Furniture should not be fixed, and should be stylish, and lightweight. 4. A compact kitchen furniture assembly was high in demand among the consumers. 5. The look should be modernistic and price should be affordable. 6. The system should be as user friendly as possible, and should avoid requirement of multitasking which may complicate the kitchen works. 7. There should be centralized interaction between the furniture appliances and the consumers. 8.

My Own Professional and Personal Success Essay Example | Topics and Well Written Essays - 500 words

My Own Professional and Personal Success - Essay Example My work as an accountant offers a lot of opportunities and brings a lot of challenges as well. I believe that success is invisible, it does not necessarily show but it is a feeling by the person involved. One may not be successful for the eyes of others but may feel that way personally.   Professionally, my job requires extensive effort to fight my way through better opportunities and more challenges. I consider meeting success beginning from the time I was able to accomplish my course at a satisfactory level and achieve my certificate for Certified Investments & Derivatives Auditor. My profession demands high-level capacity for different functions and requires superb output as well. It is already a feeling for me that I am on the right track in the road of success. The skills and knowledge that I gained from my past to present work experiences, aid in improving my full potential and journey towards continual improvement. Personally, my profession shaped me to become a person of integrity. Performing my duties with the utmost class and without any adversative effect on my job interest and to the company is already one big success for me. I believe that pursuit for success should not stop and the drive to achieve it continually should remain.

Glass ceiling and glass border are terminologies often used to Essay

Glass ceiling and glass border are terminologies often used to describe barriers women might face in the labour market. Do we see any evidence of these barriers disappearing - Essay Example Since little is known about these challenges, there is a lack of coping strategies developed to avert them. This deficiency in coping strategies limits the availability of opportunities for women’s progression to senior management positions by creating both covert and overt barriers (Donald and Hartmann, 2005, p.478). However, with the advent of globalization, issues of gender equity and gender equality are progressively gaining popularity (Donald and Hartmann, 2005, p.480). This has resulted in an increase in women’s participation in the labor force as they progressively get acceptance in professions, careers and occupations previously reserved for men. However, most of the results from the efforts fall short of set targets and expectations (Thomas and Sally, 2005, p.490). This has necessitated a proper understanding of the covert and overt barriers to women’s progression to top management positions. The slow but progressive disappearance of these barriers will form the major part of this document. IHRM is a practice that encompasses all the activities revolving around coordinating employees and their efforts towards attaining pre-determined goals and objectives at a global scale (Thomas and Sally, 2001, p.89). IHRM also entails the process of sourcing for human resources, allocating them appropriate roles, and effectively putting their skill sets to use to maximize on the organizational effectiveness and efficiency of international firms (Thomas and Sally, 2001, p.89). The term â€Å"glass ceiling† is used to describe the invisible and intangible barrier that prevents women or ethnic minorities from getting into top-level management in a hierarchical system (Olga and Rà ­o, 2012, p.160). A glass ceiling can also be defined as a set of attitudes that fosters the unjust prevention of women and ethnic minorities from getting into highly influential positions (Olga and Rà ­o, 2012, p.163). In most organizations, the existence of the discriminatory barrier in

Data Mining and Big Data Assignment Example | Topics and Well Written Essays - 500 words

Data Mining and Big Data - Assignment Example It is very essential to note that a deep scrutiny of real world commercial implementation of data, makes the International Business Machines (IBM) come out as one of organizations with a high quality ‘Big data’ hub. At this company’s ‘Big data’ hub, large volumes of information are handled, which are actually very hard to process in a traditional database. The data hub is composed is of data mining engines integrated to aid in easy handling of data. The integration of data mining in IBM has made very easy and fast for the company to manage and process data in its globally placed (using cloud technology) immense data warehouses. Thus, this makes it clear that although the data is large, it is realistically the simplest and easily tolerable data volumes in data mining. In this sense, I hereby agree that the term ‘Big data’ is actually an over-hyped buzzword for data mining. Microsoft Incorporation is one of the most successful software companies globally. Due to the large data volumes handled at the company, the subject of ‘Big data’ in the company has also been a subject of concern. At this company, issues related to ‘Big data’ have usually been experienced in scenarios where the organization’s traditional database system is exhausted with the ever-increasing data volumes. This includes operating system files, cache files, customer data and management information system data. However, through the adoption of data mining engines, Microsoft Incorporation has smoothly been handling all the large amounts of data that it shares globally with clients and partners. Therefore, this case study further makes me agree with the statement. Thirdly, Facebook Incorporation is a social network website that manages online communication for over a billion global users a month. These users share messages, photos, poking, placing status and storing personal data. In essence, the company handles very immense and